ACTION SPORTS INNOVATOR
When a business associate and friend, Brad Dorfman approached Brad with an offer to join his growing company in California, Fanshaw never thought twice. Vision Street Wear was a growing action sports company that was quickly becoming the action sports leader. Dorfman needed someone with Brad’s varied and qualified marketing and business skills while knowledgeable about the progressive sports market.
The move was a major decision for Brad and his wife, but he recognized the company was poised for greatness and wanted to help lead that meteoric rise. As the definitive leader in skateboards, snowboards, apparel, shoes, action sports events and programming, Vison Street Wear (VSW) allowed Brad to flex his marketing expertise. As part of VSW’s executive team, Brad grew the company from $10 million in sales to in excess of $120 million in just five years.
When you watch today’s progressive programming such as the X-Games, remember that Brad was the pioneer who helped create those events.